{"id":2006,"date":"2022-07-25T12:18:17","date_gmt":"2022-07-25T12:18:17","guid":{"rendered":"https:\/\/re-fashion.eu\/?page_id=2006"},"modified":"2023-09-26T11:45:18","modified_gmt":"2023-09-26T11:45:18","slug":"greenwashing-in-fashion-what-is-it-and-how-to-spot-it","status":"publish","type":"page","link":"https:\/\/re-fashion.eu\/index.php\/greenwashing-in-fashion-what-is-it-and-how-to-spot-it\/","title":{"rendered":"Greenwashing in Fashion: what is it and how to spot it"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2006\" class=\"elementor elementor-2006\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-20ed61e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"20ed61e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-90ea7d3\" data-id=\"90ea7d3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-308c570 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"308c570\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-15c37b6\" data-id=\"15c37b6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a8a4711 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a8a4711\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_bottom&quot;:&quot;curve&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M500,97C126.7,96.3,0.8,19.8,0,0v100l1000,0V1C1000,19.4,873.3,97.8,500,97z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a6396e3\" data-id=\"a6396e3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b24db83 elementor-widget elementor-widget-spacer\" data-id=\"b24db83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec7b495 elementor-widget elementor-widget-heading\" data-id=\"ec7b495\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Greenwashing in Fashion: what is it and how to spot it<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4aa80d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e4aa80d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-133d746 elementor-widget elementor-widget-spacer\" data-id=\"133d746\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3e2f46c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e2f46c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3ddbecd\" data-id=\"3ddbecd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fe4d1f1 elementor-widget elementor-widget-spacer\" data-id=\"fe4d1f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a89c2d elementor-widget elementor-widget-text-editor\" data-id=\"9a89c2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>\u201cGreenwashing\u201d <\/em>defines as the marketing strategy applied by fashion brands to appear more environmentally friendly than they actually are, mainly through misleading advertising and unfounded claims, without transparency around means deployed and real impacts.\u00a0<\/p><p>\u00a0<\/p><p>Also known as \u2018<em>performative sustainability<\/em>\u2019, it is a widespread phenomenon across all sectors, yet in the fashion industry is on the rise. As interest in sustainability grows and consumers are more mindful, every day companies promote their eco-friendly initiatives &#8211; most often in conjunction with the release of the umpteenth &#8220;conscious&#8221; collection &#8211; aimed at presenting an environmentally responsible public image instead of truly going green. Below you will find few tips and examples to help you avoiding it.<\/p><p><a href=\"https:\/\/goodonyou.eco\/greenwashing-examples\/\">https:\/\/goodonyou.eco\/greenwashing-examples\/<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d06dffc elementor-widget elementor-widget-spacer\" data-id=\"d06dffc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-56af1c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"56af1c8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1d9e276\" data-id=\"1d9e276\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-016ef0a elementor-widget elementor-widget-image\" data-id=\"016ef0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"59\" src=\"https:\/\/re-fashion.eu\/wp-content\/uploads\/2022\/05\/EN_Co-funded_by_the_EU_PANTONE__1_-removebg-preview-e1652341623774-300x59.png\" class=\"attachment-medium size-medium wp-image-160\" alt=\"\" srcset=\"https:\/\/re-fashion.eu\/wp-content\/uploads\/2022\/05\/EN_Co-funded_by_the_EU_PANTONE__1_-removebg-preview-e1652341623774-300x59.png 300w, https:\/\/re-fashion.eu\/wp-content\/uploads\/2022\/05\/EN_Co-funded_by_the_EU_PANTONE__1_-removebg-preview-e1652341623774-768x151.png 768w, https:\/\/re-fashion.eu\/wp-content\/uploads\/2022\/05\/EN_Co-funded_by_the_EU_PANTONE__1_-removebg-preview-e1652341623774-720x142.png 720w, https:\/\/re-fashion.eu\/wp-content\/uploads\/2022\/05\/EN_Co-funded_by_the_EU_PANTONE__1_-removebg-preview-e1652341623774.png 1011w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77244e6 elementor-widget elementor-widget-text-editor\" data-id=\"77244e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them. 2021-1-RO01-KA220-VET-000033001<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2ee296c\" data-id=\"2ee296c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-d30887c\" data-id=\"d30887c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-40c1e8a elementor-widget elementor-widget-image\" data-id=\"40c1e8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/re-fashion.eu\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"130\" src=\"https:\/\/re-fashion.eu\/wp-content\/uploads\/2022\/05\/\u03c1\u03b5\u03c6\u03b1\u03c3\u03b7\u03b9\u03bf\u03bd-150x130.png\" class=\"attachment-thumbnail size-thumbnail wp-image-933\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abc4ea5 elementor-widget elementor-widget-text-editor\" data-id=\"abc4ea5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<a style=\"color: black;\" href=\"https:\/\/re-fashion.eu\/index.php\/terms-of-use-2\/\" target=\"_blank\" rel=\"noopener\">Terms of Use<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b17f40b elementor-shape-circle e-grid-align-right elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"b17f40b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-repeater-item-7bfa9da\" href=\"https:\/\/www.instagram.com\/refashion.erasmus\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Instagram<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-instagram\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c186ee6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c186ee6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c92a029\" data-id=\"c92a029\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9d209b2 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"9d209b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span 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data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Copyright \u00a9 2022 Re-Fashion. All Rights Reserved<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-8c54b83\" data-id=\"8c54b83\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-8cf11cd\" data-id=\"8cf11cd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8b563fa elementor-widget elementor-widget-text-editor\" data-id=\"8b563fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span style=\"color: #000; font-size: 16px; text-align: right;\">Powered by\u00a0<\/span><a style=\"color: #000; background-color: #ffffff; font-size: 16px; text-align: right;\" href=\"https:\/\/innovationhive.eu\/\" target=\"_blank\" rel=\"noopener\">Innovation Hive<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Greenwashing in Fashion: what is it and how to spot it \u201cGreenwashing\u201d defines as the marketing strategy applied by fashion [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/template_page-builder.php","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-2006","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/re-fashion.eu\/index.php\/wp-json\/wp\/v2\/pages\/2006","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/re-fashion.eu\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/re-fashion.eu\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/re-fashion.eu\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/re-fashion.eu\/index.php\/wp-json\/wp\/v2\/comments?post=2006"}],"version-history":[{"count":13,"href":"https:\/\/re-fashion.eu\/index.php\/wp-json\/wp\/v2\/pages\/2006\/revisions"}],"predecessor-version":[{"id":2884,"href":"https:\/\/re-fashion.eu\/index.php\/wp-json\/wp\/v2\/pages\/2006\/revisions\/2884"}],"wp:attachment":[{"href":"https:\/\/re-fashion.eu\/index.php\/wp-json\/wp\/v2\/media?parent=2006"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}