Gucci wants to go circular

Gucci established a partnership with Ellen McArthur Foundation !The partnership will see Gucci initially focus on expanding its efforts in two key areas: circular design and regenerative agriculture.


Gucci’s approach to circularity is best exemplified by its Off The Grid collection, which was first launched in 2020 and is made of 100 per cent recycled, bio-based and organic materials. Attention to detail is key, with all the metal hardware and zips, labels and drawstrings recycled, while upcycled leather scraps also feature within the collection.



This project has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use that might be made of the information contained therein. 2021-1-RO01-KA220-VET-000033001

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