Gucci wants to go circular
Gucci established a partnership with Ellen McArthur Foundation !The partnership will see Gucci initially focus on expanding its efforts in two key areas: circular design and regenerative agriculture.
Gucci’s approach to circularity is best exemplified by its Off The Grid collection, which was first launched in 2020 and is made of 100 per cent recycled, bio-based and organic materials. Attention to detail is key, with all the metal hardware and zips, labels and drawstrings recycled, while upcycled leather scraps also feature within the collection.
Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them. 2021-1-RO01-KA220-VET-000033001
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